Starter
For a first try or a small businessFor a small business starting with its key sources, run by one person.
$19per month$190per year
or$190a yearinstead of$228You save $38
- 3 sources
- 1 private group
- 1 team member
- 7 days free with your card
HodorakThe AI social listening tool for lead generation Your future customers are asking about what you offer
onFacebook
Hodorak monitors the communities and searches you choose, then surfaces posts from people actively looking for something you offer.
- 7 days free on Starter and Pro
- Cancel in one click
- Set up in about 3 minutes
Nabih is watching your sources
Hi, I'm Nabih. I watch the communities and searches you choose, and every conversation can be an opportunity.
Hail did a number on our roof last night. Anyone have a roofer in Round Rock they trust who works with insurance?
LeadOur AC quit and it’s 108 out. Who do you call for same-day repair in Mesa? Not trying to get ripped off.
We’re relocating to Charlotte in March and want to buy a 3-bed near good schools, around $450K. Any agent you’d recommend?
02Why communities
Buyers ask the community before they buy
The numbers are from Reddit, the platform with the most published research, and one of the four Hodorak follows.
1 in 2
More than half of shoppers surveyed in the US and UK do a final check with the community on Reddit before they buy.
Reddit, Path to Purchase with Attest, 20,441 shoppers in the US and UKJune 2026
+27%
77.7 million people a day read Reddit without logging in, up 27% in a year. A helpful reply in a thread keeps being read long after the question.
1 in 4
buy right away once the community confirms their choice.
Results vary by platform, and by your audience, your field and your location.
03The problem
The request is already out there. It just gets buried.
Every day, people in groups and communities ask for a product or service like yours. Most of those requests are seen too late, or get lost among posts that have nothing to do with you.
| By hand | With Hodorak |
|---|---|
| You open groups one by one, every day | One board for all your sources |
| You see the request after others have answered | You see it while it is new |
| Every post that has your keyword | Only real requests, each with its reason |
| You guess who fits | The lead level and why it fits |
- Third HVAC company to no-show this week. Anyone in Atlanta have one that actually shows up?HVAC, not your field
- Water heater is leaking into the garage. Plumber recommendations in Brandon? Needs to be this week.Plumbing, not your field
- We’re relocating to Charlotte in March and want to buy a 3-bed near good schools, around $450K. Any agent you’d recommend?Lead
- Need a reliable cleaner every other week for a 2-bed. Recs please, our last one just stopped showing up.Cleaning, not your field
- Moving from Lincoln Park to Evanston on the 30th. Any movers who won’t double the quote on moving day?Moving, not your field
47 hours
is how long businesses take on average to answer a new lead. Those who answer within 5 minutes close 2.6 times more than those who answer after a day.
04How it works
Social media lead generation in three steps
An AI lead generation tool that starts from someone asking for what you offer right now. No ads, no cold messages. After setup, Hodorak follows your sources for you.
Tell Hodorak about your business
Add your website or pages, or write a couple of lines. Then check what it understood: what you sell, and the words people use to ask for it.
About 3 minutesChoose your sources
The groups, communities and keyword searches where the people you want to reach ask, on Facebook, Reddit, X and LinkedIn.
One source per group or searchReview the leads and reply
Only posts with a real request reach your board. Open the original post, reply yourself, and move the lead along as you work it.
New · In progress · Done
Hodorak watches and sorts. You reply, from your own account, in your own words.
05Inside every lead
What you get with every lead
Not every post with your keyword is a lead. Hodorak shows you the requests that fit your business, and tells you why.
High, medium or low, so you start with what matters. A word, not a score.
One line on why the post fits your business, with the sentence it is based on.
See the author’s public profile before you reply.
Written for the post, in its own language. You edit it and send it yourself.
Daniel BrooksMoving to Charlotte · 9 min ago
Looking nowHighWe’re relocating to Charlotte in March and want to buy a 3-bed near good schools, around $450K. Any agent you’d recommend?
It’s me, my wife and our two kids (6 and 9). We’d love to be around Ballantyne or Matthews, a yard would be great, and we need to close before school starts in August. We tried browsing listings from out of state and it’s impossible to tell which neighborhoods are actually good.
If anyone knows a buyer’s agent who knows those schools well and actually picks up the phone, please send them my way. Thanks!
Why it fits
The author is relocating to Charlotte to buy a 3-bedroom home near good schools and asks for a buyer’s agent, which is what you offer.
Suggested reply
Hi! We help families relocating to Charlotte buy near the best schools, and we have a few 3-bed homes around Ballantyne and Matthews in your range. Want me to send them over and set up a quick call?
- Telegram alerts
- Your team on the same board
06What one reply brings
One reply, many readers
A helpful reply in a public thread stays up and keeps being read for months. Here is who reads it, each with a source.
r/UKPersonalFinance47 min ago
Need an accountant for my limited company, first year filing. Any recommendations that aren’t a huge firm?
Your reply
We’re a two-person practice that does first-year filings for limited companies. Happy to send the checklist we give new clients, so you know what to ask whoever you pick.
The one who asked
And everyone who asks the same thing later and finds this thread.
Silent readers
Most people in a group or community read without ever posting. They see your reply too.
People who search later
Google shows community threads in its results, so people searching months later read your reply.
Google, "Discussions and forums"September 2022
AI assistants
ChatGPT, Google AI Mode and Perplexity cite community threads in their answers. Your reply can be one of them.
Semrush, the most cited domains in AI answersNovember 2025
Trust
58% trust a brand more after seeing it answer a customer’s question in a thread.
Reddit and WPP, 13,000+ usersJune 2026
Wants an alternative
Someone looking for an alternative to your competitor reaches you as a lead type of its own.
07Where Hodorak looks
Social listening on four platforms
Groups, communities and keyword searches on Facebook, Reddit, X and LinkedIn. You choose what Hodorak follows.
Facebook
Local, city and interest groups, where people ask for a recommendation.
- Public groups
- Private groups
- Keyword search
Our AC quit and it’s 108 out. Who do you call for same-day repair in Mesa? Not trying to get ripped off.LeadAn example request on Facebook
Read about FacebookReddit
A community for every topic, where people ask others before they buy.
- Subreddits
- Keyword search
Getting quotes to replace a 20-year-old furnace. How did you find an installer you actually trusted?LeadAn example request on Reddit
Read about RedditX
Posts asking straight out for a provider, or for an alternative to one.
- Communities
- Keyword search
Can anyone recommend a roofer in Dallas? Storm took half our shingles and the adjuster comes Friday.LeadAn example request on X
Read about XLinkedIn
Owners and managers asking for a vendor or a partner.
- Groups
- Keyword search
We’re looking for a freelance designer for our pitch deck before the seed round. Referrals welcome.LeadAn example request on LinkedIn
Read about LinkedIn
Every group or search you follow is one source, on any platform. Private Facebook groups are available within each plan’s limit.
08Who it's for
Is Hodorak for your business?
If people ask in public for what you sell, Hodorak can find them. Here are nine fields, each with a real request of the kind it gets.
Real estate agents
Buyers and renters asking for an agent who knows the area.
See the use case:Real estate agents
Example request
Moving to Nashville this summer. Need a realtor who knows East Nashville. Who should I talk to?Roofing, HVAC and plumbing
People who need a roofer, an HVAC company or a plumber, often today.
See the use case:Roofing companiesHVAC companies
Example request
Hail did a number on our roof last night. Anyone have a roofer in Round Rock they trust who works with insurance?Contractors and remodelers
Homeowners looking for someone to redo a kitchen or a bathroom.
Example request
Looking for a contractor to redo a small bathroom in Leslieville. Who did yours, and would you hire them again?Clinics and dentists
Neighbours asking each other for a dentist or a clinic they trust.
Example request
Looking for a pediatric dentist in Highlands Ranch who is great with anxious kids. Who do you love?Movers and cleaners
People moving house, or looking for a cleaner they can rely on.
Example request
Moving from Bondi to Parramatta next month. Any removalists you’d trust with a piano?Agencies and freelancers
Businesses looking for marketing, design, SEO or a website.
Example request
Looking for an SEO agency that works with B2B software companies. Who have you had good results with?Software and SaaS
Teams asking what to switch to when their tool lets them down.
Example request
Our CRM just doubled its price. What are small sales teams switching to? We’re 4 people.Accountants and bookkeepers
Freelancers and small companies looking for help with taxes.
Example request
Looking for a CPA who gets freelancers. My taxes got messy with three 1099s this year.Services for online stores
Store owners looking for someone to build, shoot or market their shop.
Example request
I need an online store built for my candle brand. Anyone worked with a freelancer who actually hit deadlines?
09Pricing
Three plans, and you start with a free trial
The plan belongs to one business. Every group or search you follow is one source, on any platform.
10FAQ
Common questions
Short answers to what people ask before trying Hodorak.
What is Hodorak?
Hodorak is a social media lead generation tool. It monitors the groups, communities and keyword searches you choose on Facebook, Reddit, X and LinkedIn, then surfaces posts from people actively looking for something you offer, with a clear reason for every lead.
Is Hodorak an AI lead generation tool?
Yes. Most social media lead generation starts with ads or cold outreach; Hodorak starts with a post where someone is asking. It follows your sources, reads each new post against your business profile with AI, and shows you only the ones that fit, each with the reason.
Is Hodorak a social listening tool?
Yes, one built for finding leads. Most social listening tools track brand mentions and trends everywhere. Hodorak listens for one thing: posts where someone asks for what you offer, and it never treats a keyword match alone as a lead.
Which platforms does Hodorak follow?
Facebook, Reddit, X and LinkedIn: public Facebook groups, subreddits, LinkedIn groups and X communities, plus keyword searches on each. Private Facebook groups are available within each plan’s limit.
How does Hodorak know a post fits my business?
It starts from your business profile: what you sell, the words people use to ask for it, the problems you solve, your competitors, and what you never want to see. It reads every new post against that profile, keeps the ones with a real request that fit, and writes you the reason and the lead level.
Does Hodorak reply to people for me?
No. Hodorak never comments or messages anyone for you. It suggests a reply written for the post, and you review it, edit it and send it yourself from the platform.
Do I get lists of names and phone numbers?
No. Hodorak does not sell lists of people. Every lead is a public post with a real request, and you open the original post on the platform to see the request and reply.
How much does Hodorak cost, and is there a free trial?
The plan belongs to one business: Starter is $19 a month, Pro $49 and Max $99, with two months free when you pay yearly. Starter and Pro start with 7 days free with your card, not charged before the trial ends; Max starts right away.
Pricing details